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Submission date: 18-Apr-2020 07:39PM (UTC+0530)
Submission ID: 1300931263
File name: HOMEWORK_1.edited.docx (13.94K)
Word count: 389
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Homework 1
Students Name
Professors Name
Date

What social technology strategy would you recommend?

Magenta ventures should first understand the business objectives, which is incorporating millennials into its customer base, ensure competitiveness as well as encouraging peer communication. The company should then do background research of the platforms used by similar companies and their effectiveness. It should also seek employees’ opinions as they will be utilizing the same platforms and come up with the budget for the program. Platforms like Facebook, Instagram, and twitter would be ideal. The company should then design a professional profile and logo and promote its platform. Magenta should also come up with the standards for evaluating the effectiveness of the platform (Effing & Spil, 2016).

Why would you recommend this strategy?
The strategy will assist Magneta in achieving its goal of reaching out to the youths and deliver the content to them. The approach will also ensure continuity as everything will be taken care of before kicking off.

How would this strategy benefit the organization?

Through this strategy, the organization will realize its goals of tapping the new generation to buy its products, which will scale up its sales revenue. Also, it will be acceptable to the employees as it will seek their participation. The employees will be in a position to refer their peers to buy products, which is a good marketing plan.

type of social media metrics

multiple key performance indicators must be set. One is the media reach, which would consider the volume of company posts and the number of company followers. Also, the clients’ engagement would be crucial, which would be shown by the likes of the number of direct messages and newsletter subscriptions realized. Also, the business results on the volume of marginal sales revenue generated, customer recommendations, etcetera (Melinda, 2018).

How would you justify the costs of your recommended strategy?

Social media and digital marketing is the way out to reach out to the millennials and stay competitive. The benefits to be realized would significantly outdo any cost.

References
Effing,R., & Spil,T.A. (2016). The social strategy cone: Towards a framework for evaluating social media strategies.International Journal of Information Management,36(1), 1-8. doi:10.1016/j.ijinfomgt.2015.07.009
Melinda,B. (2018). What are the benefits of a social media strategy?Social Media Strategy: Tools for Professionals and Organizations, 27-34. doi:10.4135/9781071801338.n3 Running Head: HOMEWORK 2 1

HOMEWORK 2 3

Homework 2
Students Name
Professors Name
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Managers need to understand leverage and breakeven to assist in the achievement of Vision 2030. Leverage is a financial concept that relates to how a firm uses borrowed capital as a finance source to expand its asset base (Keown, Martin, & Petty, 2019). Given that Saudi Vision 2030 involves investing, a dairy firm in Saudi Arabia can borrow money to invest in assets a cooler that would increase shareholders’ value. Break-even is the point (s) where the company recoups its initial cash outlay used to undertake a given project and is now ready to generate profit. In the article, Saadi (2019) indicates that Saudi’s breakeven oil price is expected to be $83.6/b as a way to balance the countries budget. The breakeven cost will help Saudi have funds to create more jobs, prop up its private sector as well as maintain foreign oil reserves. Saudi has a forecast of reducing its 2020 expenditure by 2.6% to Riyals 1.02 trillion. Similarly, Saudi is adhering to the Opec+ agreement, where it forecast oil revenue to decline.

Opec/non-Opec alliance had an agreement of deepening oil cuts to 1.2 million b/d. Despite Saudi reliance on oil to fuel its economy, the country expects non-oil growth to be a catalyst for economic growth in 2020. Shifting from the dependency of the oil-fueled economy is in line with Vision 2030, which envisages increasing tourist numbers and boosting the private sector. The government is using three priorities, including eliminating the fiscal deficit, improving the business environment, and implementing reforms. Saadi (2019) sees the lowering the breakeven as a way towards the future goal.

References
Keown,A.J., Martin,J.D., & Petty,J.W. (2019).Foundations of finance.
Saadi,D. (2019, December 30). Interview: Saudi Arabia’s breakeven oil price to dip amid lower spending, says IMF | S&P global Platts. Retrieved from https://www.spglobal.com/platts/en/market-insights/latest-news/oil/123019-interview-saudi-arabias-breakeven-oil-price-to-dip-amid-lower-spending-says-imf

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