You will write the foundation of an IMC case, analyzing the situation facing an organization as it
seeks to grow the market for its products, services, and/or activities. This paper will serve as the
starting point for the final paper. The IMC Case Part 1 must be 6–7 pages excluding the title and
reference pages. The paper must be written in current APA format, double-spaced in 12 pt.
Times New Roman, and must contain a title page. The IMC Case Part 1 must contain a minimum
of 5 references/in-text APA style citations, in addition to the textbook
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