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Science Societal Development Question

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SCS 100 Module Six Short Answer Guidelines and Rubric Prompt: Reflect on the concepts presented in the video and overview and the example of a growing body of research as captured in the article “A Review of Facebook Research in the Social Sciences.” Also, consider the question you posed about your advertisements in your observation journal in Module Four. Then, in a short answer response (1 to 2 sentences per question), address the following questions:    How does social science inquiry advance and evolve over time? Why is it important that our understanding of social science concepts continue to develop and expand? Then, consider the question you posed in the observation journal, which you submitted in Module Four. How could others build upon this question through additional research or follow-up questions? Rubric Guidelines for Submission: Submit your short answers in a Microsoft Word document. Critical Elements Engagement of Response Completeness of Response Communicates Clearly Proficient (100%) Response reflects on the advancement and evolution of social science inquiry, explains why advancement is important, and reflects on how others might build off previous questions Provides focused responses and/or reflections to all questions posed Clearly communicates key ideas and thoughts in a short answer response Needs Improvement (75%) Response provides general reflection on the advancement of social science inquiry, but is missing specific tie-backs to previous questions Not Evident (0%) Does not provide reflection on the advancement of social science inquiry Value 40 Provides responses and/or reflections to some but not all questions posed Response needs clarification in order to support understanding of key ideas and thoughts Does not provide a response or reflection to any question posed Response is not legible and key ideas or thoughts are not understandable Total 40 20 100% SCS 100 Module Six Reflection Guidelines and Rubric Prompt: For this assignment, reflect on what you consider to be some of the most significant developments covered in Modules Five and Six (for example, discoveries, changes in thinking, or research advances), and address the following:   Identify the developments and how they impact individuals or larger groups/cultures. Describe how the developments changed society’s understanding. How is the development applicable outside of the social sciences? This assignment can be completed through a “micro-presentation” format (1 to 2 slides) or a short-answer response (1 to 2 paragraphs). If you are choosing to submit your final reflection as a presentation, please complete the micro-presentation for this assignment (a presentation with 1 to 2 slides and accompanying notes). You may use a presentation platform of your choice (Microsoft PowerPoint, Prezi, etc.) to complete this assignment. For more information on accessing and using either PowerPoint or Prezi, view the Project 3 Supporting Resources document. If you are choosing to submit your final reflection as a short paper, please complete the short-answer response for this assignment (a written response of 1 to 2 paragraphs). Both assignments will be graded using the same criteria. Rubric Guidelines for Submission: Submit your reflection in a Microsoft Word document. Critical Elements Developments: Individual and Group Impact Proficient (100%) Identifies significant developments and how they impact individuals of larger groups/cultures Developments: Society’s Understanding Describes how the developments have changed society’s understanding Developments: Outside of the Social Sciences Describes how the developments are applicable outside of the social sciences Needs Improvement (75%) Response lacks organization, clarity, and/or relevance in identifying developments and how they impact individuals of larger groups/cultures Describes how the developments have changed society’s understanding, but response lacks organization, clarity, and/or relevance Describes how the developments are applicable outside of the social sciences, but response lacks organization, clarity, and/or relevance Not Evident (0%) Does not identify significant developments and how they impact individuals of larger groups/cultures Value 30 Does not describe how the developments have changed society’s understanding 30 Does not describe how the development is applicable outside of the social sciences 30 Critical Elements Communicates Clearly Proficient (100%) Clearly communicates key ideas and thoughts in a short-answer response or 1- to 2-slide presentation with accompanying notes Needs Improvement (75%) Response needs clarification in order to support understanding of key ideas and thoughts Not Evident (0%) Submission is not legible and key ideas or thoughts are not understandable Total Value 10 100% SCS 100 Project 3 Supporting Resources Microsoft Word and Presentations If you would like to use Microsoft PowerPoint for your project but do not currently have the program installed, you can access it for free using the instructions in Section A below. By following these directions, you will gain access to Microsoft Word, Excel, PowerPoint, Outlook, and OneNote. If you already have PowerPoint installed, see Section B on page 3. If you are interested in using Prezi to complete your presentation, see Section C on page 3. Section A: Microsoft Office 365 1. 2. 3. 4. Go to Microsoft Online to log in. Enter your SNHU email address. You will be redirected to the mySNHU login page. Enter your SNHU username and password. You will reach the homepage for Office 365. 5. You will need to install the Microsoft Office suite on your computer.  (Optional) Uncheck these options: 6. Click the Install now button. Then, look for the following box to appear on the bottom of your screen: 1 7. Double-click to open the executable (EXE). Click the Run button to start the installation. 8. After the installation is complete, click on the Start Menu: 9. Click on All Programs. 10. Click on Microsoft Office 2013. 11. Click on PowerPoint 2013 to begin work. 2 Section B: PowerPoint Presentations   PowerPoint 2013 Videos and Tutorials: Click here for tutorials on the Microsoft website. Infobase PowerPoint: Click here for tutorials on the Infobase website. Tutorials are available for various versions of PowerPoint. Locate the one that matches your version. Section C: Prezi Presentations:    Prezi Support: Click here for Prezi support. Infobase Prezi Training: Click here for Prezi tutorials on the Infobase website. Prezi Full Tutorial (23:37): This is a video tutorial about Prezi. 3 SCS 100 Project 2 Observer Journal Article Choice When making my ads choice I didn’t do a second pick, I chose the advertisements that I chose out of curiosity, the ads seemed to have a catchy title and that drew me to make the selection. After clicking on the ads, I didn’t change my choice even after watching the “Hangover is Over” ad which was one ad I didn’t like. I felt so long the title was catchy enough to get my attention, it should be worth discussing. Assumptions and Observations Audience: The target audience for the various ads I chose vary, L’Oreal: The Waterproof Experience had a target audience of middle-aged ladies. From my observation, the focus might have been on white ladies as there was no appearance of other races of middle-aged ladies in the advertisement. In the Coldwell Banker Real Estate: Home’s Best Friend the target audience would be western individuals who would also love to have dogs as a pet in their residences. Polevskaya Varnya: Hangover is Over would be having a target audience of Russians or Russian-speaking beer-loving individuals as this is the location spoken of at the beginng of the ad and also, the only verbal sound heard all through the advertisement is Russian. In the Carl’s Jr.: Au Natural advertisement, from my observation the target audience are the middle-aged white western men as they are the only group of people seen to react in the advertisement. Message: Each ad passes a different message, the L’Oreal: The Waterproof Experience might have been considered to pass a message of women’s emotional nature which usually drives them to cry even while watching a movie. And the ultimate message would be how the Mascaras product is able to withstand any level of emotional tears. The Coldwell Banker Real Estate: Home’s Best Friend passes a message of dogs’ loyalty and love for its owner and how dogs could help make a happy home. Polevskaya Varnya: Hangover is Over passes a message of how Russians who take a lot of beer suffer from a hangover due to the high level of alcohol in the beer they take. Carl’s Jr.: Au Natural passes a message of how men are attracted to the natural features of a lady’s body, as men were shown to be reacting and fruits were used to replicate the features of a lady passing by. Relationship between people: The relationship between people in the various ads differs as well, the L’Oreal: The Waterproof Experience showcase the common emotional attitude of women, the Coldwell Banker Real Estate: Home’s Best Friend displays the love and exciting environment dogs bring to the home. Polevskaya Varnya: Hangover is Over shows the common effect of alcohol on beer-loving Russians. Carl’s Jr.: Au Natural shows the attraction of men to the natural beauty of the opposite gender. Relationship between people and product: The L’Oreal: The Waterproof Experience shows a solution to the emotional attitude of ladies which leads to them messing up their makeup in the process, In the Coldwell Banker Real Estate: Home’s Best Friend, the loving connection between humans and dogs is shown. Polevskaya Varnya: Hangover is Over shows a solution to the effect of alcohol on the beer loving Russians, and Carl’s Jr.: Au Natural shows an irresistible desire of men for the natural burger. Effectivenes: The L’Oreal: The Waterproof Experience will be highly effective in influencing my desire for the product as the scenario being used is a true and common occurrence, as well as other events that will make me desire a water-resistant Mascara. The Coldwell Banker Real Estate: Home’s Best Friend will be only effective in making desire the product being advertised if the product advertised is the dogs and not the home because I presumed it was a real estate company wanting to showcase their properties until I watched the ad. I do not take beer or drink alcohol of any kind but if I were to, the Polevskaya Varnya: Hangover is Over would be effective to my choice of the product over other products if I have suffered from a hangover in the past due to beer consumption. The Carl’s Jr.: Au Natural might have painted a different picture from what was intended but still it might still be very effective in getting my interest in the product as the ad seems really repulsive. In general, an advertisement that uses the feeling and emotional reactions of individuals seems to be more effective than others. Social Science evidence: Relating these ads with what has been learned from the course so far, we learned about perception in Theme 2. Perception plays a big role in these advertisements because it helps to explain why we perceive what we do from these advertisements. We see in the first ad how women are made to appear emotional, In the second ad how the humor of humans with animals is made the target for marketing, and in the last ad, how men’s insecurity and a woman’s sexuality is projected to attract attention. Questions: Based on the information from the course, my social science questions are: How do cognitive biases influence our perspective of the reaction of people to events? How does making a female body part similar to consumable arouse the desire for any product?
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