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Paper 4

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Review the comparison and contrast paper you wrote to the CEO in the case assignment. Next write your 10 – 12 page paper on the overall findings and recommendations, based upon literature and your SWOT analysis. Your paper should have no more than a 1 page executive summary as the first page of your paper.
It is okay to provide condensed versions of tables or graphs within your paper, but provide full versions in your appendices.
Make sure your report is supported by literature and credible external websites such as It is okay to utilize organization websites to provide support for mission, vision, diversity statements, etc.
Cite sources used within the text and provide the bibliography in APA style (see APA Style Formatting: or
Proofread your paper for spelling and grammar errors before submission
Note: Title/cover page, executive summary page, references page, and appendices are not included in the 10 – 12 page count
Each of the MBA Program Learning Outcomes (PLO) is embedded within the course. If you write a meaningful paper, touching on each area covered within the course, you will successfully achieve the Program Learning Outcomes. Below are the topics that were covered throughout the course:
Week 1 – Organization Background & Benchmarking
Week 2 – Organization Background, Ethics/Legal, and Current Events
Week 3 –Marketing, Financials & Accounting
Week 4 – Organization Culture, People, and Diversity
Week 5 – Strategy and Planning Analysis—Organization Goals
Week 6 – SWOT Analysis: Preparing for Recommendations
Week 7 – Recommendations, 21st Century, and Moving Forward
Week 8 – Synthesizing the Report (ALL)
The report is synthesized by interweaving the above topics in a coherent paper (avoid the tendency to rewrite the titles and make a running list. You had the same organization all session, so just flow with it)
The Executive Summary is also a synthesis of what you learned
If your paper is for your current organization, please do not provide real-time data, especially for financials (change the numbers but provide a brief explanation in advance)
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