3-5 PAGES (Please cover EVERYTHING REQUIRED)
I CHOSE APPLE FOR THE COMPANY AND NORTH AMERICA IS THE REGION.
Develop a comprehensive marketing strategy for your multinational company. For this strategy, you will need to discuss product attributes, cultural attributes, economic and technological attributes, analyze the distribution strategy, how the company is choosing between distributors in the country it is operating, pricing strategy that your company has adopted, communication strategy and the barriers in international advertising, and last but not least, how the company is using the marketing mix in international arena. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the marketing strategy function should be structured and managed to successfully implement this strategy.
Include in your project:
Assess and describe the multinational firms vision, strategy, competitive advantage, organizational structure, locations, and culture. Then describe the firms home country business environment based on the 12 pillars (The Global Competitive index) and the home country culture based on Hofstedes cultural value model of business behavior, communication style (low and high context), languages spoken, religious beliefs and social norms.