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International Business Country Analysis Assignment

Assignment # 2 – Business Report: Company Analysis
You are an analyst in the Industry Department of the government of a developing nation (for this
assignment, the particular country is not important). Like many developing nations, the majority of your
workforce is unskilled to semi-skilled, and your country is trying to develop an industrial base which
will provide jobs and help raise the standard of living of the population. However, your government is
wary of letting foreign companies set up operations in your country that might harm, or treat unfairly,
the county, its people, or its resources. Several companies have recently petitioned your government for
permission to set up operations in your country (see list of companies provided). You have been asked
by the Minister of Industry to analyse your choice of any one of the companies on the list provided.
The Minister is a very busy person, so it is important that the report be written in a clear and concise
manner. It will be judged on the factual information it contains, the clarity of your argument and the
depth of your analysis. Please note that you should not try to gather data that supports only one side or
the other of whether or not to give the company permission to proceed. Rather, you should gather all the
pertinent data and let your analysis guide you to the best recommendation.
The report is to be a maximum of 10 pages (doubled spaced, Times New Roman, 12-point font, 2.54
cm margins) plus title page, table of content, references, and appendices. The title page must contain
your name, student number, name of course and professor, date, and the company you have chosen from
the list provided. The first half page (maximum) of the report will be an executive summary of the
report’s highlights, including your recommendation. The remainder of the ten pages will cover the
material noted in the rubric below with marks allocated as shown. Please number the pages and use the
items listed in the rubric as headings in your report.
Only the first 10 pages in your report will be read and graded. Two or more relevant appendices are
expected. You may include relevant appendices at the end of the ten-page report (Appendices go after
the list of references. You must mention them in the body of your report).
The report must cite at least 6 different sources. Information sources could include the company’s
own website and annual reports, and from business journals, business newspapers, business websites,
etc. Be wary of relying too heavily on any one source, especially a company’s own website as they will
most certainly put a positive spin on all of the company’s activities. Do not use Wikipedia. Ensure that
all data is cited. In this report, there should be few, if any, quotes. If you do use a quote, ensure that it
is in quotation marks and properly cited. Keep in mind that if a quote is not in quotation marks and
properly cited, it is considered plagiarism.
Please note that Carleton University offers a Writing Tutorial Service through the Centre for Student
Academic Support (CSAS) that provides writing consultations, 1-on-1 learning support sessions, and
online workshops to help you with your writing. This may be especially helpful for those for whom
English is a second language. Information can be attained on their website (
Late submissions will not be accepted.
No in-text citations = zero on the assignment.

Assignment #2 Rubric
Item %
Executive Summary
10 This should be a concise and very well written summation of the whole report.
Approximately 0.5 page*
Company Description
10 The industry or industries the company operates in, the size of the company in annual
revenue and workforce size, where the company is headquartered, where the company
has operations, the types of goods and services the company provides, how stable and
successful the company seems to be, and any major news stories about the company over
the last few years. Other relevant information. ~ 1.5 page*
International Strategy
15 The company’s strategy (e.g., global, transnational…), particular regions in which it
concentrates, where it does research and development activities (R&D) and why you
think it chooses these regions/countries. Who the company’s competitors are and what
the company’s major strengths and weaknesses seem to be. Your views on their strategy
for the short as well as the long terms. ~ 1.5 page*
Company’s Marketing
15 Where the company sells its products and why you think it chooses these
regions/countries, product/service marketing strategies especially with respect to the
level of standardization or customization of products/services, distribution channels and
communications methodologies the company uses in different countries. ~ 1.5 page*
Company’s Logistics
10 Where it produces goods and services and why you think it chooses these
regions/countries based on country factors, technological factors, and product factors.
~ 1.25 page*
Company’s Human
Resource Management
(HMR) Approach
10 Any information relative to the company’s approach to HRM in international settings
and how this may affect its impact on operations in your country. ~ 1.25 page*
15 An analysis of the risks and benefits inherent in allowing the company to do business in
your country. This section must be a logical distillation of most important facets of the
previous sections. ~ 2 pages*
Recommendation and
5 Your recommendation regarding allowing the company to set up operations in your
country. This section must be a logical follow-on from the summary of risks and
benefits. ~ 0.5 page*
Presentation and
5 Structure (e.g., headings), format, spelling, grammar, and clarity of writing. Quality and
relevance of appendices.
5 Use of at least 6 sources. Accurate use of academic style: in-text citations and references
Asterisk (*) indicates recommended page length for each section.

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