I’m working on a Accounting exercise and need support.
A.Provide thorough, well-developed answers the following questions:
1. Explain the concept of a Buyers’ Market. Provide a demonstration of the concept via a detailed, recent example.
2. Common bases for segmenting consumer markets are geographical, demographic, psychographic, and product-related. Define and explain each one of the segments above.
4. Detail the multiple demographic characteristics a food company may consider when segmenting their consumer markets.
B. Market Segments
1- Select your favorite beverage or snack. Describe the product and the segment that the manufacturer targets with their marketing efforts. Provide specific examples.
2- What other market segments should the company you selected target and why?