Student Success Criteria
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You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there’s already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate.
Write a 2-page memo with section headers to your boss that does the following:
DESCRIBE THE NEW BRANDING STRATEGY FOR THE SMART FOODS.
Justify the importance of using the umbrella branding strategy.
Give 2 advantages and 2 disadvantages of using the umbrella strategy.
DISCUSS THE IMPORTANCE OF MAINTAINING CONSISTENT BRANDING STRATEGIES FOR SMART FOODS.
Discuss how this new branding strategy meets the marketing goals for Truly Foods.