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Compose Email

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Compose Email to CEO Bob Frost
Crisis communication is a critical component of an organization’s communication strategy. The event requires leaders and managers to effectively communicate with both internal and external stakeholders. Along similar lines of communication are bad news messages. In both scenarios, the news being communicated does not change. A potentially negative event is occurring or has occurred. However, the delivery of the message determines how the audience responds.
To prepare for this Assignment:
Review this week’s Learning Resources, especially:
· Bies, R. (2012). The 10 commandments for delivering bad news [Post]. Retrieved from
· Dortok, A. (2006). A managerial look at the interaction between internal communication and corporate reputation. Corporate Reputation Review, 8(4), 322–338, 265.
· Nätti, S., Rahkolin, S., & Saraniemi, S. (2014). Crisis communication in key account relationships. Corporate Communications, 19(3), 234–246.
· Thiessen, A., & Ingenhoff, D. (2011). Safeguarding reputation through strategic, integrated and situational crisis communication management. Corporate Communications, 16(1), 8–26. doi:10.1108/13563281111100944
· Anthony’s Orchard (
Compose a quick e-mail based on your analysis of the learning resources and your Be sure to discuss the following:
In this week’s scenario, you are a member of the executive team for Anthony’s Orchard, and you just learned that two of the company’s patrons have been diagnosed with food poisoning. This is the extent of the information that is known right now. You will compose a quick e-mail to CEO Bob Frost, advising him on how to manage this crisis.
Your post should include the following:
· Provide advice on how to construct an effective and responsible crisis message.
· Identify the internal and external stakeholders with whom the CEO will need to engage.
· Discuss which types of information will need to be shared and with whom. What strategies do you suggest to combat rumors?
· No plagiarism
· APA citing
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