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Business Strategy Consulting on AirBnB

Section 1: Analyze and recommend Corporate Level Strategies. [50%] Address any one of the following.
I. Does the company currently pursue any corporate-level strategies (outsourcing, alliance, acquisition, strategic networks, joint-venture). Critically discuss and evaluate any one of its current corporate-level strategy(ies).
II. If it doesn’t have a corporate strategy program, what corporate-level strategies do you recommend it to pursue? Explain how this strategic endeavor would help the company gain and sustain competitive advantage.

Section 2: Global Strategy Recommendations. [50%]. Select and describe an emerging or bottom of the pyramid-BoP market for the company (where the company does not yet offer its product/service). Address any one of the following items.
I. Given the new emerging or BoP location, apply any of the conceptual frameworks regarding location-choice and entry mode considerations to justify how the company may successfully implement its corporate strategies in the new market. Rationalize your choice and recommendations, considering the strategic management perspective.
II. Apply the Integration-Responsiveness Framework to your company and describe the type of global/international strategy your company should follow for this new market expansion. Rationalize your recommendation.


Writing Guidelines


Background: Imagine you are assigned to serve as a consultant to advise the CEO of a real, public company. You will carry out necessary research, strategic analyses given your company’s unique position in the market, and make appropriate recommendations. The goal of this assignment is to give you an opportunity to role-play as a Strategy Consultant to advise a top executive.

Various elements of these strategy implementation deliverables will help you gain in-depth knowledge of a particular industry conditions and the focal company.

Company: AirBnB

Strategy Consulting Report

[4 single-spaced pages maximum]

Section 1: Analyze and recommend Corporate Level Strategies. [50%] Address any one of the following.

  1. Does the company currently pursue any corporate-level strategies (outsourcing, alliance, acquisition, strategic networks, joint-venture). Critically discuss and evaluate any one of its current corporate-level strategy(ies).
  2. If it doesn’t have a corporate strategy program, what corporate-level strategies do you recommend it to pursue? Explain how this strategic endeavor would help the company gain and sustain competitive advantage.

Section 2: Global Strategy Recommendations. [50%]. Select and describe an emerging or bottom of the pyramid-BoP market for the company (where the company does not yet offer its product/service). Address any one of the following items.

  1. Given the new emerging or BoP location, apply any of the conceptual frameworks regarding location-choice and entry mode considerations to justify how the company may successfully implement its corporate strategies in the new market. Rationalize your choice and recommendations, considering the strategic management perspective.
  2. Apply the Integration-Responsiveness Framework to your company and describe the type of global/international strategy your company should follow for this new market expansion. Rationalize your recommendation.

Report Guidelines

  • Your submissions must contain a) a title page containing your full name and b) references/bibliography section (if any external sources have been used). 
  • The submissions should be written in font size 12, Garamond/Times New Roman. The length range is 4 single-spaced pages (excluding the title page, bibliography, other appendices; +/- half a page). Just one submission per team.
  • Include tables and/or graphs, where necessary. The title page, tables, references, appendices are not counted toward the limit.


FAQ

Evaluation Criteria

Your submissions will be evaluated based on the:

  • Thorough and in-depth analysis of the underlying issues and application of scholarly frameworks when appropriate
    • Presentation of relevant and legitimate information and analysis, with reference to facts, figures, and/or other scholarly materials. 
    • Conciseness and clarity of communication, organization of thoughts, and grammatical correctness.
    • Relevance, innovativeness, and feasibility of the recommendations and/or alternatives solutions
    • Efficiency management— points will be deducted for going grossly over the page limit
  

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