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answered : Takeaways from China Film’s Prospectus Introduction China Film Group Corporation, abbreviated as…

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Takeaways from China Film’s Prospectus Introduction China Film Group Corporation, abbreviated as…

Takeaways from China Film’s Prospectus

China Film Group Corporation, abbreviated as CFGC, is the largest film producer and distributer in China.


Based on Wikipedia, CFGC’s business covers almost

everything related to the industry in China, including “film and television production, film distribution and exhibition, film importation and exportation, cinema

circuit management, digital cinema construction, print developing and processing, film equipment management, film and TV CD production, ancillary products,

advertising, property management as well as real estate.” (China Film Group Corporation, Wikipedia).

It is a state-run film enterprise. All imported films have to work

with CFGC. The Wall Street Journal (WSJ) article “Takeaways from China Film’s Prospectus” introduced some important notes from the company’s prospectus, which are also

about the whole film industry.
Main Ideas And “Take-away” of The Article
According to the article, China Film is planning to raise $739 million in Shanghai Stock Exchange, while China’s IPO market is suffering from moratoriums. This

action has drawn public’s attention to China Film.

Since its specialty of state-owned, China Film’s actions and behaviors have important effect on the whole industry

in China. The article excerpted some takeaways from China Film’s prospectus:
    Movie ticket sales are booming in China.Ø
    Exports of Chinese films abroad have been bumpier.Ø
    Overall, lots of aspects of the Chinese film industry needØ improvement. One barrier is the lack of professional film workers.
    Based on China’s strict control standards, China Film has been involved in some fairly risqué content.Ø

Apply to Global Strategy Theory
Despite of China Film’s leading position in China’s film industry, it has faced insurmountable gap between Hollywood film firms. Applying to global

strategy theory’s three leading perspectives on strategy to get international success, China Film can be analyzed as:
(1)    Industry-Based Competition: Chinese films have limited audience outside Chinese-speaking regions, and the whole industry has dropped in “quick money” movies,

like romantic love stories, to fulfill China’s growing amount of “small town” youths. In addition, China is in demand of large amount of film professionals.
(2)     Firm-specific resources and capabilities: Similar as its contestants, China Film also focused on small-scale movies, and does not show specific resources and

capabilities. According to the article, one of the more successful overseas distributions, a romantic comedy that is basically tastier for Chinese audiences, only made


a abroad revenue of $160,000.
(3)    Institutional conditions and transitions: Although China Film has control on all imported films, the firm itself is still supervised by the State

Administration of Press, Publication, Radio, Film and Television (SARFT) in China, the executive council department, who sets rules to censor any materials that offend

the sensibilities of the Chinese government or Chinese cultural standards. The rules are strict,

and in some respects, limited Chinese movies to enter into the global

Levin, Ned. (June 18, 2014). Takeaways from China Film’s Prospectus. The Wall Street Journal. Retrieved from

Wikipedia/China Film Group Corporation. Retrieved July 9,2014 from the Wikipedia:




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